2018-04-08 13:49:39 BdST

Walton selling out 100 plus models of fridge


Considering the taste and purchasing power capacity of all-classes of people, Walton is now manufacturing and marketing more than 100 models of fridges of state-of –the art technologies like frost, non-frost, digital display, fiver star energy rated etc.

There are huge power-efficient inverter technology’s and ‘Five Star’ energy rating in Walton's frost and non-frost refrigerators, tempered glass door, digital display and IoT based smart refrigerators.

In addition, customers of Walton fridges are enjoying some facilities, including free fridge, television and air-conditioner or a tour to America or Russia or maximum Tk 2000 cash-back, under the nationwide ‘Digital Campaign’ conducted by the local brand. Customers will enjoy any one of the benefits on the purchase of Walton fridge till June 30, 2018.

Sales representatives of Walton fridge said the local brand is now manufacturing 86 models of frost refrigerator, 31 models of non-frost refrigerator and 14 models of freezer. Among these, about 50 models of fridges are newly introduced following the summer.

They informed that a total of 35 new models of frost fridges, out of 86 models, are newly released. Of them, there are total of 15 models of tempered glass door refrigerators of different capacities between Tk 24,500 and Tk 36,800. Recently, Walton has brought two new models of fridges of 50 liters and 107 liters at Tk 10,900 and Tk 14,200 respectively for the small family and bachelors.

Among the new models of non-frost refrigerators, there are huge power efficient inverter technology’s three-door based refrigerators of 455 and 452 liters, one model of side by side door based refrigerator of 501 liters, one model of digital display’s refrigerator of 328 liters and two models of five star energy rated refrigerators of 328 liters.

Besides, Walton is also marketing 14 models of freezers between Tk 19,400 and Tk 31,290, of which 6 models are newly introduced. There are also 29 models in the upcoming list of Walton refrigerators.

Eva Rezwana, chief marketing coordinator of Walton Group, said, Walton is releasing each and every fridges after getting the quality certificate from international standard NUSDAT-UTS testing lab. The local brand is applying power efficient intelligent inverter technology’s compressors with environment-friendly R600a refrigerant, nano-health care and anti-fungal door gasket technologies in its produced refrigerators and freezers, she added.

Customers of Walton fridges are now enjoying one year replacement guaranty, maximum 10 years replacement guaranty for compressors, installment facility up to 36 months and swift post sales services to the customers, which are resulted in turning into the customers’ top brand.

Amdadul Haque Sarker, head of marketing of Walton Group, said, this year they set a target of selling out 18 lakh units of fridges. To meet the target, they have been releasing world’s advanced technologies’ fridges with unique designs from the beginning of the current year, he said adding, thus they are witnessing sound business. He hoped that Walton will be able to meet the lion portion of the internal demands of fridges.

Walton officials said, the Walton brand’s world-class quality fridges are being exported to more than 20 countries. Recently, the local brand started the export of parts of fridges, which are being produced in Walton Hi-Tech Industries Limited at Chandra in Gazipur.

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