FT Online

Published:
2019-06-16 12:04:12 BdST

Robi launches women- focused digital lifestyle service


Robi has launched a women focused digital lifestyle service, Ichchedana. Combining safety and security features, Ichchedana provides complete lifestyle solution for the women. Any Robi prepaid customer can register for this service by just dialing the USSD code: *123*80# for free of cost.

The launching programme was held at the Robi Corporate Office located in Gulshan-1, Dhaka. Robi’s Managing Director, Mahtab Uddin Ahmed, Chief Commercial Officer, Pradeep Shrivastava along with senior members of the Robi management team were present at the event.

Eminent Dermatologist and noted singer, Dr. Jhumu Khan was present at the programme as the special guest. She shared her story of rising to fame at the programme to inspire the women to chase their own dreams. GSMA representative in Bangladesh, Ferdous Mottakin also spoke at the programme.

The service has security features like emergency alert through which women can send their current location alert to three pre-registered contacts set by them. For this, they just need to dial *555#. This is intended to provide a vital safety lifeline to all the women who feel vulnerable to move about.

Ichchedana users can enjoy 10 minutes as emergency minutes for free up to twice in a month to support communication with their near and dear ones in case of emergency. However, the users need to have voice usage of 65 taka every-time the user wants to use the emergency minutes.

Using the private number recharge feature, women can ensure privacy of their phone numbers at retail outlets while recharging their mobile phone number. A 12-digit dummy number provided to them will safeguard their number from people calling with malicious intent.

Ichchedana subscribers will have access to an exclusive counter in all the Walk-In-Centers of Robi across the country. Besides, Robi’s call centers will be routing the calls from the Ichchedana users to special agents.

People registering for Ichchedana will enjoy 50paisa/min to any local number for the first 30 days, one exclusive FnF with 50 paisa/ minute call-rate to any local number for unlimited period, 1GB data at only 17 taka for using Facebook once in a month for two months and enjoy free subscription to Robi’smHealth solution, Health Plus for 30 days.

Speaking at the launching programme, Robi’s Managing Director and CEO said: “Mobile phone numbers of an individual has become an identity of a person, thanks to the growth of digital lifestyle. Be it accessing various digital lifestyle services to accessing public services, the mobile number is essential. In this backdrop, Ichchedana comes with the promise of safety and security for our women in using the mobile phone. Using this package they can in true sense ignite their power within to shine in life.” 

Robi’s Managing Director and CEO, Mahtab Uddin Ahmed and Chief Commercial Officer, Pradeep Shrivastava handed over flower bouquet to the surfer girl from Cox’s Bazar, Rifa and international award winning shooter, UmmeyZakia Sultana Tumpa. Both of them worked in the TV commercial made for Ichchedana.

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