BFTI inks deal with CNN Int’l to promote Bangladeshi products globally

An agreement has been signed between Bangladesh Foreign Trade Institute and CNN International Commercial to promote different export sectors of Bangladesh globally.

According to a press release issued on Wednesday, the agreement would endorse different export sectors of Bangladesh globally in the CNN network and achieve the export-oriented growth strategy through Public Private Collaboration model where the financial investment of the campaign will be in form of private sector sponsorship.

The Foreign Trade Institute (BFTI), under the Ministry of Commerce (MoC), has been given the responsibility to execute the holistic communication campaign titled ‘Made in Bangladesh’ on the auspicious occasions of the Birth Centenary of the Father of the Nation Bangabandhu Sheikh Mujibur Rahman and the golden jubilee celebration of the independence of Bangladesh.

Under the ‘Made in Bangladesh’ campaign, CNN will develop and execute TVC, Blueprint Bespoke Editorial, promo, vignettes and a ‘Made in Bangladesh’ theme week. CNN will also promote five potential export sectors as well as 10 leading export-oriented organisations within the selected sectors.

On the signing ceremony, the CEO of BFTI, Md Obaidul Azam said, “CNN’s impact and acceptance to the global audience is unparalleled. Through the quality contents created by CNN’s expert team and promoted in the CNN network, we believe the industrial growth support will be ensured to empower the export competitiveness of these industries and Bangladesh as a whole.”

He also invited the private sector organisations, companies, chambers etc. to come forward and take this grand opportunity to promote their brands in the global arena.

However, Bangladesh has made significant economic and social progress in recent years under the leadership of Prime Minister Sheikh Hasina as she has already led Bangladesh to become a developing country and has set targets to achieve some more significant milestones like achieving the Sustainable Development Goals (SDGs) by 2030, becoming a higher middle-income country by 2031 and a developed country by 2041.

As the world economy has been hit by the impacts of the Covid-19 pandemic, Bangladesh has shown indomitable spirit and successfully kept the country’s economy moving towards the right direction. Bangladesh’s success stories which need to be promoted in the global arena and campaigns on “Made in Bangladesh” campaign will help reaching the global audience of CNN.

The campaign on CNN network will be implemented by BFTI through the direct supervision of a steering committee formed under the commerce ministry. This campaign coordination and fund management will be executed by Spellbound Communications Limited, the local facilitation agency of CNN in Bangladesh in the name of Spellbound Leo Burnett.

The agreement signing ceremony was attended by Abhijeet Dhar, Director – Sales, CNNIC and other representatives from CNNIC through a virtual platform. Representatives from Spellbound and officials from BFTI were also present.