Apparel exports to EU surge 52pc in Jan amid unit price drop

Bangladesh’s apparel exports to the European Union (EU) rose by 52.56% in January 2025, reaching $1.97 billion, compared to $1.29 billion in the same month last year.

Despite a 3.49% drop in unit price, export volume surged by 58.08%, reflecting a strong recovery.

Overall, EU apparel imports grew by 25.12% in January 2025, totalling $8.57 billion. This increase was accompanied by a 41.10% rise in volume and an 11.33% decline in average unit prices, affecting key sourcing countries, including Bangladesh.

Several factors contributed to Bangladesh’s export growth, including a shift towards value-added garments, advantages from the tariff war with China, duty-free market access, adherence to safety standards, and collaborative efforts by manufacturers and workers. These developments have reinforced buyer confidence and strengthened Bangladesh’s position in the global apparel market.

Looking ahead, the outlook remains positive, with an expected rise in work orders throughout 2025, sustaining the growth momentum. As buyers expand sourcing activities in Bangladesh, the country’s export trajectory is set to continue upward.

Comparatively, China’s apparel exports to the EU increased by 33.55% in January 2025, reaching $2.46 billion, up from $1.84 billion a year earlier. India, Pakistan, and Cambodia posted substantial growth rates of 36.99%, 25.12%, and 63.54%, respectively.

In contrast, Turkey saw a marginal 0.03% decline, with exports totalling $904 million, while Vietnam recorded a 27.35% increase, reaching $412 million. India, Pakistan, and Cambodia secured $411 million, $360 million, and $435 million, respectively, from the EU clothing market.

Former Bangladesh Garment Manufacturers and Exporters Association (BGMEA) director Mohiuddin Rubel noted that while Bangladesh has demonstrated resilience in maintaining export volume and value, strategic adjustments are crucial for sustained growth.

“For Bangladesh to remain competitive and protect profit margins amid global price deflation, value addition and market diversification are essential,” he said.