FT Online

Published:
2019-04-20 12:56:34 BdST

Walton fridge sales up by 93 percent in Q1’19


STAFF REPORTER

The country’s electronics giant ‘Walton’ registered 93 percent growth in the sales of its wide ranges of fridges during the first quarter (January to March) of 2019 compared to the sales of the corresponding period of the previous year.

In January to March of 2019, the local brand sold out around 4.34 lakh units of fridges against the sales of about 2.25 lakh units in the same period of 2018.

Walton officials disclosed the data at an ‘Achievement Celebration Programme,’ arranged following the outstanding growth in fridge sales at the company’s Corporate Office in the capital on Wednesday (April 17).

At the function, total of 12 area managers of the company were honoured with Best Achievement Award while one of them awarded with ‘Warrior of The Month.’

Moreover, some 17 outlets, including Walton Plazas and distributors’ showrooms, received ‘Best Branding Award’ for conducting outstanding branding of the ongoing nationwide ‘Digital Campaign Season-4’ in their respective areas.

Walton Hi-Tech Industries Limited’s Vice-Chairman SM Shamsul Alam, Managing Director SM Ashraful Alam and Director Raisa Sigma Hima handed over the crests to the awardees at the programme.

Among others, the company’s Executive Directors Eva Rezwana, Amdadul Haque Sarker, Md. Rayhan, Nazrul Islam Sarker, Lt. Gen. (Retd.) Chowdhury Hasan Shawrardy, SM Zahid Hasan, Humayun Kabir, Shoyeb Hossain Nobel, Uday Hakim, Golam Murshed and Dr Md. Shakhawat Hossen, Deputy Executive Directors Firoj Alam and Shahjada Salim.

Filam actor Amin Khan moderated the function.

Prior to that programme, another programme ‘Meet the Managers’ was held at the same venue.

Walton Fridge’s Product Manager Md. Shahiduzzaman Rana said, Walton sold out total of 1,12,317 units fridge in this year’s January and the figure was increased to 1,55,787 units in February and 1,66,139 units in March.

In the last year, the company sold 65,224 units fridges in January; 71,075 units in February and 88,952 units in March.

At the event, Walton officials said, they released new models of frost and non-frost refrigerators of inverter and glass door at the beginning of the year.

Under the digital campaign season 4, customers are getting sure cash vouchers up to Tk 1 lakh or free appliances such as laptop, refrigerator, TV, AC etc. by registering their fridges during the purchase from any Walton Plaza or distributor’s outlet across the country.

Along these benefits, customers of Walton fridges are now enjoying 12 years guaranty on compressors as well as one-year replacement guaranty.

As a result, Walton fridge has been turned into ‘hot cake’ in the domestic market, the officials noted.

Walton Executive Director Uday Hakim said, Walton set a target of selling out two million units of fridges in the local market. To achieve the target, they undertook timely and strategic working-plans in everywhere, ranging from the production process to marketing.

New models of fridges, featured with huge energy efficient, environment-friendly and innovating designs are released, and they are also conducting campaign across the country, mentioning it he noted that these initiatives led the company to register outstanding growth in its fridge sales in every month of the current year.

At now, Walton is supplying 101 models of frost and 20 models of non-frost refrigerator, 16 models of freezer and 2 models of beverage cooler.

The ‘Made in Bangladesh’ labelled world-class Walton appliances are being exported to different countries of the Asian, Middle Eastern and African regions.

Now, Walton have greatly focused on exporting to the potential markets of the world’s developed nations like Australia, America and Europe.

Targeting the global market, Walton is participating and showcasing its products and services in many international business conferences, trade fairs etc. Walton already took part in Canton Fair in China, Logos Fair in Nigeria, Electronic Fair in UAE and Kenya (KITE); most recently Chillventa Exhibition in Germany and now planning to attend world’s popular consumer electronics festivals including IFA fair in Berlin and CES in Las Vegas.

Ends/

Caption:

High officials of Walton Hi-Tech Industries Limited attend an ‘Achievement Celebration Programme’ at the at the company’s Corporate Office in the capital on Wednesday (April 17).

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